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Mrs Robinson

VP of Marketing 

12:00pm

Lunch Break

sponsored by wawa

12:00pm

Lunch Break

sponsored by wawa

Headline

How can newsletters contribute to your digital subscription business? What to do when editorial resources become less and less available? How do you digitalise a newsroom? What exactly does audience first mean? And who is this audience anyway?

The "News Publishing Masterclass", organised by the Facebook Journalism Project, the Hamburg Media School and the Next Media Accelerator, aims to provide answers to these and many other questions.

 

Register below to take part in the sessions of this virtual training program for media professionals from all over Europe.

The webinars are free of charge and in English.

Change Management

NEW DATE: 21st December 2020 | Noon, 12:00 pm CET

This webinar introduces to a set of tools that help teams and organisations to change behaviour and establish a learning culture. The goal is to build “audience first” newsrooms that put the needs of customers front and centre, can pragmatically deal with limited resources and are adaptable to rapidly changing environments.

Coach: Prof. Dr. Alexandra Borchardt

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Lateral Leadership

13th January 2021 | Noon, 12:00 pm CET

Newsroom leadership in the past would often be coined by marked hierarchies and strong leaders spreading a patriarchal aura. In the current processes of newsroom transformation and reinvention, such cultural and structural specifications are among the first to be questioned and updated. In this webinar, Christian Sauer shows the attractive role model of lateral leadership as well as the attitudes and practical skills it offers for successful newsroom management.

Coach: Dr. Christian Sauer


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Innovation Management

20th January 2021 | Noon, 12:00 pm CET

Specialists and executives who are ready to question established work processes or existing technologies in order to think about new ways will have a decisive influence on the success of a company in the future. But how do you become innovative and how can you implement new ideas in the long run?

Coach: Dmitry Shishkin


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Audience Research

27th January 2021 | Noon, 12:00 pm CET

Journalism to a large extent has always been led by gut feeling. Now that data analytics are available in abundance, many editors think they know audiences. But analytics can’t show the whole picture. This webinar gives insights from up-to-date audience research about trust in media and news consumption and discusses business models and their likelihood for success.

Coach: Prof. Dr. Alexandra Borchardt

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Further Sessions

More sessions from more coaches to come in 2021.
If you want to be updated about the curriculum please register your interest here.

REGISTER INTEREST

User Engagement

REGISTER INTEREST

Newsletters

REGISTER INTEREST

Podcasts

REGISTER INTEREST

Data Insights

REGISTER INTEREST

UX Design

REGISTER INTEREST

Product Development

Further Sessions

More sessions from more coaches to come in 2021.
If you want to be updated about the curriculum please register your interest here.

REGISTER INTEREST

User Engagement

Newsletters

Podcasts

Data Insights

UX Design
Product Development

Our Coaches

Prof. Dr. Alexandra Borchardt

Prof. Dr. Alexandra Borchardt is a journalist, journalism professor, consultant with the World Association of News Publishers and Senior Research Associate at the Reuters Institute for the Study of Journalism at the University of Oxford. She co-leads the Digital Journalism Fellowship at Hamburg Media School.

Dr. Christian Sauer

Dr. Christian Sauer is a journalist and book author and works as a coach, trainer and change consultant in Hamburg. He works as a lecturer on the focal points of lateral leadership (leadership without authority to issue instructions), editorial management and newsroom creativity

Dmitry Shishkin

Dmitry Shishkin is an expert in digital transformation, content strategy, and innovation. Originally from Moscow, Russia, Dmitry worked in various editorial-development roles for the digital section of BBC News. After his years at the BBC, he joined Culture Trip, a startup operating at the intersection of media and travel.

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Cookie Usage

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: https://www.facebook.com/policies/cookies"

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